United Homeware Company (NICE)

Making Every Home, a NICE Home

NICE was founded in 2011, another endeavour launched by Al-Fozan Holding Company, a pioneering concept in the retail homeware sector, as a leading manufacturer and retailer of household items in the Kingdom. The main goal of “NICE” is to provide customers with the best products from around the world, designed and selected by Saudi designers as well as a highly experienced purchasing team with multi-cultural backgrounds.

NICE Showrooms are a unique shopping destination, with a geographic footprint in six cities spanning the Central, Eastern, and Western provinces. “NICE” is committed to delivering an inspiring shopping experience by providing the best options for both, traditional and modern Saudi homes.

The wide range of products at “NICE” includes everything the house needs from kitchen and serving tools, tablewares, tea and coffee, furniture and décor, to the bedroom and bathroom amenities, and more, helping families to furnish their homes elegantly at reasonable prices.

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More than 2.5 million customers per year

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Al Fozan Holding Company works closely with industry leaders from both the private and public sectors to develop partnerships or alliances that create new opportunities for all.

We pride ourselves on the quality of impact that we as a company have created over more than 60 years. As Saudi Arabia pushes ahead with its ambitious Vision 2030, Al Fozan sees an incredible opportunity that will lead the company into the next stages of its businesses.

The strategic goal of Al Fozan has always been to collaborate with successful and prominent players in their particular markets who wish to expand geographically within the Arab region. The company’s insight and investment experience are critical in providing assurance and confidence to new business partners. The success of the collaboration not only hinges on financial and strategic stability, but also on the transfer of industry expertise and knowledge that can be leveraged to take advantage of opportunities and accelerate growth for everyone in the shared journey.

If you think you can add value and also share Al Fozan’s ambitions and principles, connect with us. Together, we have the potential to create both wealth and prosperity for the entire community.