Powering homes, Powering lives across GCC

eXtra was established in Saudi Arabia in 2003 by United Electronics Company (UEC) Commercial Registration number (2051029841), to provide customers with a complete shopping experience for consumer electronics and home appliances.

+15 Million


Offering over 12,000 different products – including an enormous range of leading international brands – eXtra ranks first in terms of the number of stores and products it offers in Saudi Arabia. With more than 15 million shoppers across 42 stores in the Kingdom and two stores each in Bahrain and Oman, eXtra has carved out a reputation for itself as one of the most popular electronics retailers.

eXtra’s extensive product range includes TV, audio systems, computers, mobile phones and IT communications, cameras, home appliances and personal care products. The products are supported by comprehensive after-sales services such as extended warranty, free home delivery, and AC installation. In addition, it offers anytime anywhere computer maintenance, round-the-clock remote assistance over the phone seven days a week, and mobile setup with total back-up and maintenance through its trademark brand, Force 24/7. With three dedicated service centers across the Kingdom, eXtra also offers repair services for household appliances and electronics.

As a testimony to its exceptional success, eXtra ranked first among retail companies in the list of 100 Saudi Fast Growth companies, having achieved a growth rate of 340 percent during the period from 2004-2008. It also won first place in the retail sector category of the Arabian Business Achievement Awards KSA 2010. In both 2010 and 2011, eXtra was cited by the Saudi Arabian General Investment Authority (SAGIA) as “one of the Kingdom’s fastest-growing companies”. In addition, eXtra was named as one of the “Arabia 500 top companies” in 2012 in recognition of its exceptional growth and sustained commercial success.

eXtra is committed to corporate social responsibility through UEC's training and hiring program for retail professionals. Working in cooperation with the Technical and Vocational Training Corporation, the program targets Saudi youth with specialized training courses and offers them job opportunities at eXtra and other UEC outlets. More than 250 trainees have graduated from the program since its inauguration. In 2012, the company was voted by one of the Kingdom’s leading business newspapers as offering the “Best Retail Working Environment in the Kingdom”.

Find out more at

Explore Our Different Business Sectors

Real Estate

Interested in our Businesses?

Al Fozan Holding Company works closely with industry leaders from both the private and public sectors to develop partnerships or alliances that create new opportunities for all.

We pride ourselves on the quality of impact that we as a company have created over more than 60 years. As Saudi Arabia pushes ahead with its ambitious Vision 2030, Al Fozan sees an incredible opportunity that will lead the company into the next stages of its businesses.

The strategic goal of Al Fozan has always been to collaborate with successful and prominent players in their particular markets who wish to expand geographically within the Arab region. The company’s insight and investment experience are critical in providing assurance and confidence to new business partners. The success of the collaboration not only hinges on financial and strategic stability, but also on the transfer of industry expertise and knowledge that can be leveraged to take advantage of opportunities and accelerate growth for everyone in the shared journey.

If you think you can add value and also share Al Fozan’s ambitions and principles, connect with us. Together, we have the potential to create both wealth and prosperity for the entire community.